Task 3 Historical and Contempary Food Photographers continued

James Callaghan is a photographer who specialises in product and automotive image making. All his work is fasinating to look at, as the images he takes are unusual to look at espicially when it comes to what he places in the images to make the interesting. For example the image of the car that he has done for the Car company Bently contains many different cameras at different positions. The idea in my opinion is to show how famous the car can become.

The images main genre is product but Callaghan has another type within the image he has captured, which is Press photography. You can see this from the way the camera’s surround the car, almost if it was to suggest that the camera’s were held by paparazzi and the car is so famous that everyone needs shot of it just like when celebrated are around and about in the world.

The main viewpoint of which the image has been captured is about a 45 degree angle. With the image been captured in this position it has allowed Callaghan to capture the image with all the camera’s in the scene. The other view point for the image is from each LCD screen on the back of the camera, with this in mind it helps your eye’s vocal point to move around the image as you are look at the camera you don’t loose the thought of the main subject which is the car which is on the back of the camera on the LCD screen.

The colours for the image are simple but effective to look at as the image features a white car with black camera’s. The only real colour that can bee found in the image is the light from the camera’s in the image or from the pictures on the back of the camera’s in the image. The only colour that I find is a little distracting in the image is the green light on the back of the flash gun on the camera to the right of the image. Most of this images also contain the same colour style even in his portraits. One of his portrait images can be seen below.

When you study the image and look into the view on connotation you first have to ask why has James Callghan taken the image with camera’s in and why has he created the image with 2 genres. The first genre which is the main one is product, as the car is meant to be the main element of the image. The second genre is press. This genre is created by the way the camera’s surround the image.